Image of Kristle Marshall
  • 8 min read
  • Nov 18, 2025 6:08:55 AM

Boise’s Growth Surge Explained: What Investors Should Know

Boise, Idaho has long been admired for its stunning landscapes, vibrant downtown, and strong sense of community. But over the past five years, the city has transformed into something far more compelling: An economic engine and real estate investment hotspot that continues to outperform expectations.

For investors seeking disciplined opportunities grounded in real fundamentals, Boise represents what many markets have lost: a balance of affordability, employment strength, and livability. At IMH Companies, it’s not just a market we watch, it’s one we help shape.

 

The Boise Phenomenon: A City on the Rise

Few midsize metros have experienced growth as sustained and diversified as Boise’s. Since 2020, the metro area’s population has surged by more than 15%, driven by families, professionals, and retirees relocating from higher-cost states.

Employment has expanded by nearly 50,000 new jobs in just four years, led by healthcare, technology, and construction, sectors that continue to show resilience and wage growth well above national averages. The city’s unemployment rate remains under 3%, even amid national fluctuations.

This isn’t speculative momentum. As IMH’s Executive Vice President, explains:

“Boise’s growth isn’t driven by hype, it’s built on strong fundamentals. Real jobs, real wages, and real people who plan to stay.”

With that combination, Boise now ranks among the Top 10 Best Places to Live in the U.S. according to U.S. News & World Report, a validation of what investors have already recognized: this is a market with staying power.

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Labor force participation now sits above 68%, outpacing national averages and creating durable local demand for both housing and services.

An IMH Executive Team Member summarizes it best:

“We track early indicators, including job creation, infrastructure, and migration trends. Boise consistently hits every metric. It’s a rare combination of growth and discipline.”

 

Migration and Lifestyle: The Balance Investors Can Bank On

Affordability and opportunity have made Boise a magnet for migration. More than 20,000 new residents arrive each year, many from California, Oregon, and Washington, drawn by the city’s balance of professional opportunity and outdoor lifestyle.

Median home prices have climbed 45% since 2020, yet Boise remains roughly 30% more affordable than major West Coast markets. A lower cost of living, excellent schools, and abundant recreation make it a destination for long-term residents rather than transient populations, a key factor in sustainable real estate appreciation.

As IMH’s Executive Vice President notes, “The people moving to Boise aren’t speculators; they’re builders, professionals, and families. They’re creating community, not just chasing returns.”

 

Heritage: A Microcosm of the Boise Success Story

Amid this growth, IMH’s Heritage project stands as a tangible case study in smart, disciplined development. Located minutes from Lake Lowell in the Boise MSA, Heritage encompasses 99 modern single-family homes across 207 acres, each situated on spacious 1.5-acre lots designed for privacy, livability, and long-term value.

With approved development agreements in place and plat map approvals expected by Q1 2026, the project aligns perfectly with Boise’s demographic and demand trends.

Project Highlights:

  • Homes: 2,534–3,191 sq. ft.
  • Lots: 1.5+ acres
  • Timeline: ~4 years from entitlement to final sales
  • Preferred Return: 10% annual preferred return, paid quarterly to investors
  • Target IRR: 26.8% | MOIC: 2.4x
  • Fee Structure: No management or acquisition fees

For investors, Heritage offers a clear, transparent path to participation in Boise’s continued success story, with the confidence that IMH’s interests remain fully aligned with theirs.

 

From Entitlement to Execution: The IMH Process

Every successful IMH project follows a disciplined framework that balances opportunity with operational precision, a process honed across multiple market cycles.

  1. Sourcing: IMH leverages long-standing relationships with brokers, planners, and city officials to identify land parcels in high-growth corridors with clear entitlement paths.
  2. Evaluation: Comprehensive due diligence, feasibility analysis, and demographic projections ensure each project aligns with long-term demand drivers.
  3. Development Oversight: A hub-and-spoke management model keeps execution on schedule and on budget through weekly field coordination and monthly executive reviews.
  4. Investor Alignment: IMH maintains a no-fee, investor-first structure. Preferred returns and profit participation are distributed only after investor capital has been fully returned.

“Our greatest value isn’t in pouring concrete, it’s in reading the cycle correctly. Timing, entitlement, and disciplined delivery are what protect and grow capital.” - Executive Team Member

 

Why Boise Still Has Room to Run

While national headlines often focus on cooling housing markets, Boise remains insulated by fundamentals.

Limited new housing supply, steady job creation, and population inflows continue to drive consistent demand. Estate-lot communities like Heritage are especially scarce, appealing to a growing segment of buyers seeking space and lifestyle quality.

With infrastructure investment on track and affordability still well below coastal benchmarks, the Boise region remains poised for long-term strength, not just for homeowners, but for investors aligned with the right sponsor.

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The Investor Advantage with IMH

For passive investors, the Heritage structure delivers simplicity, alignment, and visibility.

Investor Terms:

  • Minimum Investment: $100,000
  • Preferred Return: 10% annual preferred return, paid quarterly to investors
  • Profit Participation: 1.14% per $100,000
  • Target IRR: 26.8%
  • Duration: ~4 years
  • Fee Policy: No management or acquisition fees

Investors receive quarterly updates, including financial and milestone reports.

As the Executive Vice President emphasizes:

“Performance should be earned, not charged. Our investors come first, always.”

 

Conclusion: Smart Growth, Measured Opportunity

Boise’s growth surge isn’t a short-term trend, it’s a reflection of sustained fundamentals and community-driven expansion. For investors seeking tangible assets, disciplined execution, and long-term stability, the Heritage project embodies what IMH does best: creating lasting value through thoughtful development.

Boise’s story continues to unfold, and through Heritage, investors can participate in it with clarity, confidence, and alignment.

About Author

Kristle Marshall

Ms. Marshall (VP, Investor Relations), is directly responsible for investor relations management, contract agreements, collection of funds, offerings, reporting and client communications. Ms. Marshall has an extensive background in real estate. As a former Executive Director of Real Estate, she holds a department of real estate license as well as a nationwide mortgage licensing system license. She is diversified in residential and commercial real estate, QM and Non-QM lending, marketing, processing and alternative investments. Ms. Marshall was recognized as Realtor of the year for 6 consecutive years and received Homesnap’s most prominent top agent award in 2021.